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Ultimate Guide To Lead Nurturing

There’s a good chance you’ve probably spent hundreds of thousands of dollars - if not millions - on generating leads. You know first-hand how time consuming, expensive, and challenging it is to make the most out of every new lead you acquire. The Ultimate Guide to Lead Nurturing will help you become a more effective marketer when it comes to generating and nurturing leads throughout the entire customer lifecycle.


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After the Sale

There’s a common misconception about the role marketing plays throughout the customer lifecycle, and we feel that many companies can do a better job building long-lasting relationships with customers after the sale. After the Sale was created to recognize the importance of the post-purchase phase of the customer lifecycle, and to suggest tools and strategies that can be used to increase sales by addressing the needs of owners.


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Avala Blog Feed

Maximize Your Event or Show ROI: Connect RSVP Technology and Marketing Automation

With an estimated 30% of budgets being dedicated to marketing events, and almost 40% of marketers admitting they don’t have a process for measuring an event’s ROI, it’s proving harder to defend the “Events” line item each budget season. But what if we told you that we can help solve critical lead engagement and ROI measurement issues by seamlessly integrating digital strategies, event lead management, and marketing automation?


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Lead Quantity vs. Lead Quality: Strategies for Amplifying Digital Growth

Do you need more or better leads? Most sales organizations would answer “both!” Unfortunately, the lead sources and lead types that generate the most leads don’t necessarily produce the highest quality leads. For the purposes of this discussion, let’s assume leads that produce the highest close rates are the highest quality leads, and leads that generate the most unique prospects are high quantity leads.​


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