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Ultimate Guide To Lead Nurturing

There’s a good chance you’ve probably spent hundreds of thousands of dollars - if not millions - on generating leads. You know first-hand how time consuming, expensive, and challenging it is to make the most out of every new lead you acquire. The Ultimate Guide to Lead Nurturing will help you become a more effective marketer when it comes to generating and nurturing leads throughout the entire customer lifecycle.

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After the Sale

There’s a common misconception about the role marketing plays throughout the customer lifecycle, and we feel that many companies can do a better job building long-lasting relationships with customers after the sale. After the Sale was created to recognize the importance of the post-purchase phase of the customer lifecycle, and to suggest tools and strategies that can be used to increase sales by addressing the needs of owners.

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Avala Blog Feed

Marketing Automation vs. CRM: What’s the Best Technology for Marketers?

If you are a marketer in a sales organization, you likely have access to a CRM (Customer Relationship Management) tool to support the business development and account management divisions. And in the event that your organization doesn’t have a CRM tool, it’s highly likely that your marketing team is responsible for researching and implementing a technology that both sales and marketing will use. But there’s one big problem. CRM tools are NOT built to support marketers. In fact, CRM technologies fail the marketing function for two reasons...

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Chris-Craft Launches Legendary New Website with AVALA Marketing Group

If you are familiar with the legendary Chris-Craft brand, you know its name is synonymous with crafting quality boats for over 142 years. Like them, we have taken the same commitment to quality and craftsmanship in helping them develop a new brand website, which has officially launched! The mobile responsive website was built using the Umbraco CMS platform, giving the Chris-Craft marketing team full control over content, SEO (Search Engine Optimization) management, landing page creation using a custom-built, “drag-and-drop” content tool and gallery/product management.

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