Bill has 20+ years of experience with consumer lifestyle segmentation, geo-demographic research and customer profiling. He joined AVALA in 2003 and quickly became the keystone of AVALA analytical programs. Bill currently manages all client research and analysis and is integral in formulating project design and turning research results into strategic action plans.
He began his career at Save-A-Lot food stores, a $4 billion dollar retailer, initially in the real estate department. He moved on to establish the Marketing Analytics Department and conducted customer profiling, sales analysis and site selection tools during a period of rapid growth. He then worked as Senior Marketing Analyst at GMAC Insurance, where he used his customer analytical experience to enhance the company's direct marketing efforts and establish customer value measures.
Bill received his bachelor's degree and MBA in Marketing from St. Louis University and plays bass for the local band BoogieFoot.