Wednesday March 2, 2016
In today’s digital world, your customers are researching and making purchase decisions without stepping foot into a dealer’s location or talking to a salesperson. It’s projected that by 2020, 85% of customers will manage their entire relationship with a brand without talking to a human (Gartner Research). This shift in the customer journey should not only have you evaluating your content marketing strategy, but it also calls for an evaluation of your most valuable salesperson – your website.
There are hundreds of factors to consider when evaluating your website’s performance, but you need to take a closer look at metrics related to lead generation and conversions. If you’re not capturing qualified leads on a daily basis, it’s time to fire your current website and promote a winning digital marketing and web strategy from AVALA.
To help inspire your next website promotion, we’ve put together a collection of our favorite lead generating client websites:
Hatteras Yachts - www.HatterasYachts.com
Gold Addy Award Winner at the American Advertising Awards
Dutchmen RV - www.Dutchmen.com
Grady White Boats - GradyWhite.com
At AVALA Marketing Group, we have over 19 years of experience in helping manufacturers build technology solutions that drive marketing ROI. We have a team of consumer marketing strategists and application developers who are ready to achieve your marketing goals in 2016 and beyond. Ready to get started?
Let’s discuss integrating marketing automation and lead nurturing strategies with your next brand website.