If you are familiar with the legendary Chris-Craft brand, you know its name is synonymous with crafting quality boats for over 142 years. Like them, we have taken the same commitment to quality and craftsmanship in helping them develop a new brand website, which has officially launched!
The mobile responsive website was built using the Umbraco CMS platform, giving the Chris-Craft marketing team full control over content, SEO (Search Engine Optimization) management, landing page creation using a custom-built, “drag-and-drop” content tool and gallery/product management.
Brands with their own internal sales organization must generate leads in order to start the sales process and keep the prospect pipeline filled. The same is true for brands that rely on external sales channels, such as dealers or distributors. But beyond these obvious reasons, companies that produce high consideration products and services reap many other benefits from generating leads.
Planning the customer journey can be a daunting task if you don’t have the right marketing technology, strategy or an accurate understanding of your target customer’s purchase behaviors. Even if you have a good handle on how your customers engage with your brand at each stage in the customer journey, it can still be a challenge developing the right communications mix to achieve your desired outcomes.
This month, Twitter rolled out a new embeddable button that allows website visitors to direct message (DM) your Twitter account straight from your website. This new “Message” button feature opens up another channel of customer support and offers assurance that visitors are contacting the official account of the company.
By now, you have probably come across the phrase “content is king” when researching strategies for inbound marketing. While this phrase is true in today’s digital-centric world, content production is too often associated with the process of developing copy, when in fact, visual content may actually play an even bigger role in attracting potential customers to your website.
Within the last year, you’ve probably heard or read about a new buzz word taking over our industry: predictive marketing. As you may have already guessed, predictive marketing is simply a method used to extract key insights from existing customer/prospect datasets to predict future outcomes or purchase behaviors. Sounds like traditional marketing research, right? Well, yes and no.
One of the biggest marketing challenges brands face today is lead engagement. This is especially true of brands that sell high-consideration goods and services through dealer or retail channels, as they have little to no direct control over the sales force selling their products or services. However, what brands in this space can do to influence purchase behavior is implement a lead nurturing strategy.
Whether it’s marketing automation or any other technology platform, buy-in from your peers is one of the biggest obstacles you will have to overcome. As a savvy marketer, you are likely aware of all the benefits of marketing automation, but the individuals writing the check may not completely understand the need for the technology or how it can impact the bottom line.
With almost two decades in the technology space, we have heard every objection, question, and comment about marketing automation. So to help you on your journey to implementation, we have compiled a list of the most common questions you will get along the way – and how you should address them.