FINDING YOUR CUSTOMERS


To successfully sell your brand, you need to understand your customer and the customers of competitive brands. AVALA develops a foundation of consumer knowledge to help our clients understand buying behavior and identify growth opportunities throughout the competitive landscape.

The AVALA customer identification methods will help you:

  • Understand the personalities, demographics, segments and purchasing characteristics of existing customers and buyers of competitive brands
  • Identify the prospects that emulate high-value customers and key competitive targets
  • Measure market potential and white space opportunities

We provide the following customer centric services…

Determine Product & Brand Positioning
  • Brand Perception and Awareness Research
  • Customer Segmentation Research
  • Consumer Profiling
  • Brand Alignment Analysis
  • Product Development Research
Understand the Competitive Landscape
  • Market Share Analysis
  • PRIZM NE Consumer Modeling
  • Local Market Segmentation System (LMSS)
  • Source Of Volume / Migration Research