THE AVALA APPROACH
If you want to extend your presence across multiple channels to manage and enhance your relationship with consumers, then our three-phase approach is the ultimate tool.
Quite simply, we identify your target community, convert those prospects into customers and then manage your relationship with them down to a 1:1 level.
CUSTOMER CONVERSION
Winning Your Customers
We take the critical knowledge gained from the customer identification phase and use it to develop targeted campaigns that promote your brand. The goal here is to create a sense of urgency for prospects to become hand-raisers and for hand-raisers to become customers.
Customer Conversion Capabilities
- Marketing Plan Development/Implementation
- Lead Management Program (LMP) Fulfillment
- LMP Tracking and Metrics
- Sales/Product Training
- Comprehensive Creative Services
- Consumer Promotions
- E-Studio
- E-Mail Campaigns
- Interactive/Mobile Marketing
- Online Community Development
CUSTOMER IDENTIFICATION
Finding Your Customers To successfully sell your brand you need to understand your customer and the customers of competitive brands. We start every project from a foundation of consumer insights so you can breathe easier knowing that we’re not gambling with your money.
Customer Identification Capabilities
- Brand Research & Alignment
- Market Share Analysis
- Customer Segmentation Analysis (Custom or PRIZM)
- Local Market Segmentation System (LMSS)
- Primary Research
- Source of Volume & Migration Analysis
- Marketing Database Design & Development
CUSTOMER RETENTION
Keeping Your Customers
It’s better to keep customers than find new ones. Loyal customers are more likely to repurchase and refer friends and family to your brand. Want to provide a superior shopping, purchasing and ownership experience that builds strong relationships with buyers?
Customer Retention Capabilities
- Customer Satisfaction Indexing (CSI)
- Problems Per 100 (PP100) Research
- Voice of Customer Research
- Dealer Certification Programs
- Owner’s Clubs
- Reward/Incentive Programs
- Event Marketing
- Electronic Customer Relationship Management (eCRM)
- Customer Contact Center
- New Product Previews