The Avala Marketing Group...Connecting Brands With Consumers

Biomet, a leader in the design and manufacture of joint replacement products, wanted to determine if a more thorough communications plan would impact a patient’s willingness to get an implant.

Conduct a research study to establish the influence of Biomet’s promotional material on decision-making with regard to getting an orthopedic implant.

AVALA’s quantitative research interviewed Biomet customers to determine the current impact of brochure information and to determine their likelihood to make a decision prior to surgery.

92% of Biomet patients said the brochure information was influential in their decision to have surgery. AVALA developed a follow-up communications plan that included new pieces of educational material at regular intervals, as well as a survey at 360 days. The results have been extremely positive for Biomet, and it continues to invest more money in lead generation.