The Avala Marketing Group...Connecting Brands With Consumers

Establish a consistent process for conducting business that leads to more efficient and effective dealers, ultimately resulting in higher customer satisfaction and increased profits.

Through its dealer certification program, AVALA provides Boston Whaler and its dealers with the tools to acquire larger market share through superior competence.

To qualify for the program, dealers must meet a set of stringent operational standards — more than 110 guidelines covering service, sales, facility and parts. Plus, they must achieve high scores on satisfaction surveys sent to their customers.

The Boston Whaler certified dealer program is one of the premier standards-based certification programs in the marine industry. Nearly eight in 10 target boaters indicated they would be more likely to purchase from a certified dealership.