The Avala Marketing Group...Connecting Brands With Consumers

Vespa, the leading name in motor scooters, needed a practical way to coordinate the marketing materials requirements of its worldwide dealer network.

AVALA developed an online creative studio that put unlimited resources at the fingertips of dealers. This eStudio enabled them to produce customized sales and advertising materials from any location with an Internet browser. AVALA pre-designed all the creative elements and then set up a private website allowing dealers to easily tailor direct-mail pieces, posters, banners, signs, handouts, business cards and more.

It's a simple, quick and cost effective method for dealers to develop professional marketing materials that uphold the global brand guidelines in just a few clicks of the mouse. This also eliminated the need for creative staff at the dealer level and allowed them to focus on what is most important - sales.