The Avala Marketing Group...Connecting Brands With Consumers

Sea Ray Boats wanted an inexpensive way to drive traffic into dealerships during a slow off-season sales period.

Provide an incentive to increase foot traffic in dealerships with another high-end brand that was highly relevant during the holiday period.

AVALA hit a sweet spot with consumers by offering $50 gift cards for Harry and David gourmet food for visiting a dealership and participating in a sales presentation or test driving a new boat. Coupons were distributed by direct mail, e-mail and as an insert in Sea Ray Living magazine.

More than 1,000 consumers visited a Sea Ray dealer, and 50 new boat sales resulted directly from the promotion. One of the most successful incentives the client has ever done!