Many economists predict that consumer spending will remain low for several years due to the lack of available credit stemming from corporate bankruptcy/falling stock prices, collapse of the housing market/increase in foreclosures, higher medical costs and shrinking retirement funds. However, a Consumer Confidence Survey conducted by The Conference Board indicates that the confidence index is at its highest point since December 2007. Consumers are expecting an improvement in business conditions and the labor market. When consumer spending does pick up momentum, there is no question that people will be more careful about where and how they spend their money. To come out of this recession strong, companies need to focus now on how, when and what methods are used to communicate with prospects.

eCRM is customer service, self-service web application, sales force automation tools and the analysis of customer's purchasing behaviors on the Internet all working together to enable an organization to more effectively respond to customer needs and market on a one-to-one basis. Sail & Ski Center wanted to keep its products and services fresh in the minds of customers and prospects by providing timely, informative and cost-effective communications. AVALA set out to build and maintain dealer brand awareness resulting in increased showroom traffic through the development of an eCRM platform....

AVALA analytical services can help you measure market potential and white space opportunities, determine product and brand positioning as well as build a consumer database by emulating high-value customers and key competitive targets.  A recent customer segmentation project AVALA conducted was with Clayton Homes.  Clayton Homes is a national modular and manufactured housing company that wanted to maximize the effectiveness of its direct mail program by better identifying target customers.  AVALA applied its PRIZM NE segmentation analysis and modeling to Clayton’s 254 national market areas, highlighting the strong and weak clusters in each market and pinpointing the most profitable groups to target.  Dealers gained a better understanding of the characteristics of their customers.  They were able to build strategic database marketing campaigns and develop more customized messages ideally delivered in a 1:1 environment.

AVALA's unique database marketing approach means our clients can leverage customer identification findings to create targeted campaigns promoting their brand. Our award winning creative department's customized designs to your target is a winning combination. As an example, Pierce Manufacturing is the North American leader in fire truck sales. The buying cycle can be 10+ years so many dealers have a difficult time maintaining relationships and revenues in between purchases. AVALA developed the Pierce Brigade branding strategy for the channel's aftermarket service and parts business, which tied intellectual and emotional benefits to having Pierce provide all repair and maintenance needs.

There is a big difference between traditional marketing and interactive marketing. AVALA offers the most advanced technological solutions to extend your brand experience. Monaco, a leading name in modern motor coaches, wanted to drive traffic away from its competitor's websites and towards its own without having to hire a full-time Internet specialist. AVALA's strategy was to track upstream, downstream and keyword search behavior of consumers visiting websites of Monaco's major competitors. AVALA used Competitive Intelligence Software to capture strategic data - user demographic targeting, competitor keywords, click-stream analysis - and recommended a plan utilizing online advertising, search engine marketing and search engine optimization. During peak motor coach purchasing season, Monaco saw a 21.3% increase in website traffic in a 12 month period, greatly increasing awareness of its products and promotions.

Biomet, a leader in the design and manufacture of joint replacement products, wanted to determine if a more thorough communications plan would impact a patient's willingness to get an implant. AVALA conducted a research study to establish the influence of Biomet's promotional material on decision-making with regard to getting an orthopedic implant. Our quantitative research interviewed Biomet customers to determine the current impact of brochure information and to determine their likelihood to make a decision prior to surgery. Surveys said that 92% of Biomet patients said the brochure information was influential in their decision to have surgery. AVALA developed a follow-up communications plan that included new pieces of educational material at regular intervals, as well as a survey at 360 days. The results were so positive that Biomet continues to invest more money in lead generation.