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CNH Performance Community



CNH North America is a division of Fiat Industrial and they manufacture and sell industrial agricultural and construction products through an established dealer network. Like most brands with dealer networks, strategic engagement and business development is one of the biggest challenges to overcome at the local level. To solve this problem, CNH wanted to create a dealer community platform that would serve as a marketing tool to help grow their individual businesses.

AVALA Solution

AVALA helped CNH create the Performance Community, the go-to place for CNH dealers who want to grow their business by working smarter. The Community consists of an online library of dealer best practices, a rewards program, and a marketing resource center. Dealers can access valuable new content from industry experts on topics such as:

  • Service as a competitive advantage
  • Quantifying and profiting from customer lifetime value
  • Employee engagement and retention
  • Marketing your dealership
  • Up-sell and cross-sell techniques

The best practices library now includes more than 400 topics and ideas.