We help brands selling high consideration goods and services through dealer networks, drive more revenue throughout the entire customer lifecycle.
There’s a good chance you’ve probably spent hundreds of thousands of dollars - if not millions - on generating leads. You know first-hand how time consuming, expensive, and challenging it is to make the most out of every new lead you acquire. The Ultimate Guide to Lead Nurturing will help you become a more effective marketer when it comes to generating and nurturing leads throughout the entire customer lifecycle.
There’s a common misconception about the role marketing plays throughout the customer lifecycle, and we feel that many companies can do a better job building long-lasting relationships with customers after the sale. After the Sale was created to recognize the importance of the post-purchase phase of the customer lifecycle, and to suggest tools and strategies that can be used to increase sales by addressing the needs of owners.
It is easy to say that all your leads are bad if you aren't making sales. However, the problem might not be the lead, but instead, the timing of the communications with the lead.
Customer retention relies very much on Customer Experience (CX) and it is important to integrate CX into your marketing strategy to be certain you are retaining your past customers as well as gaining new ones.