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The Marketing Automation Guide For Manufacturers

Today, your customers are self-educated. With the internet, it is easier than ever for them to research your competitors online 24/7. Luckily, there are simple and effective ways to attract prospects to buy your products, make sure they are satisfied with their experience, and encourage them to purchase more products or services in the future.


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The Beginner's Guide To SEO

It takes time and effort to increase website traffic. You can't expect to see results overnight - it's going to take a sustainable, comprehensive digital marketing strategy to generate more leads, traffic, and brand awareness. This guide can help you prioritize your efforts on your website's foundation and implement some strategic approaches to see traffic and leads increase substantially.


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Avala Blog Feed

How Recreation OEMs Can Increase Organic Traffic from Unbranded Search Terms

In our last post on SEO, we outlined the most important factors that influence organic search engine results page (SERP) rankings. In this post we’ll look at a strategy that builds on some of these ranking factors, including building SEO for unbranded search terms in the Marine, RV and Powersports industries.


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Analyze, Optimize, Rise with SEO

AVALA recently evaluated the most popular traffic channels for 18 boat and RV manufacturer websites. Unsurprisingly, 57% of their traffic came from organic search over the past 12 months. Netsertive, BIGresearch, and the eCommerce Foundation all report that between 79% and 88% of customers research online before visiting a store, and about half of all product searches begin on Google.


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