Katie develops and executes comprehensive social media strategies that define how social media marketing techniques will be applied to increase visibility and traffic across all social channel, as well as explore and identify ways to integrate social media into business strategies and marketing campaigns. She is also in the trenches daily interacting and engaging with consumers, as well as monitoring trends in the social space.
Prior to AVALA, Katie worked at Manifest Digital and Group 360 Worldwide. Past clients include 15 different Anheuser Busch products, Post Foods, and Tracker Marine Boat Group. She has an extensive background in marketing and journalism with more than 10 years’ experience. Katie holds a Bachelor degree in Communications with a media focus from Alvernia College in Reading, PA.
In her free time, she is running her English Bulldog's Instagram account.