Steve founded AVALA in 1997. He has 35 years of overall marketing experience with a focus on helping improve the marketing integration between manufacturers, their distribution network and the eventual end user consumer or business buyer. Early in Steve’s career, his focus was database marketing, which enabled his clients to go to market directly via database driven engagements. That strategy, while still core to his marketing mix, evolved into adding digital techniques, including the development of a Marketing Automation software platform, called Aimbase, as well as other marketing technologies. AVALA is a leader in the implementation of marketing technology and market strategy with high-consideration brands that utilize distribution channels to reach the ultimate end buyer.