AVALA Blog

 
   
     

Discover The Power Of Custom Builders

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Your website is your virtual showroom, so it is important you have a site that is updated, easy to use, and is designed in an eye-catching way to entice people to spend time on your website.

Lifelong Customers? Yes, Please!

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Yay! Your dealer made a sale, all the hard work paid off! But, the work isn't done. The customer life-cycle extends well beyond the time of purchase. It’s your responsibility to ensure that your existing customer's perception of your brand and the product they now own remains a positive one.

Boating Industry 40 Under 40

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Each year Boating Industry releases a list of the forty best young leaders in the marine industry. This list highlights a group that stands out from their boating peers.

You Have a CRM Tool, Now What?

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All good marketers use some form of a CRM (customer relationship management) tool, but once you have implemented the CRM tool, what steps do you need to take to ensure it is successful?

The Value Of Quality Assurance

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QA is never going to be able to identify every bug or issue; software will never be perfect, and it is unrealistic to think it can be. It is important that decision makers and executives are aware of this, so the QA team is not set up for failure. So, if QA can’t make a product perfect, what is the value?

[INFOGRAPHIC] The Aimbase Implementation Process

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Feeling a little intimidated when you're just starting out with marketing automation is normal. While implementing a new marketing automation technology can be complicated and confusing, AVALA has extensive experience with our marketing automation technology, Aimbase. Check out this Infographic, which explains our implementation process. and we know you'll realize that Marketing Automation Technology isn't so confusing with AVALA).