QA is never going to be able to identify every bug or issue; software will never be perfect, and it is unrealistic to think it can be. It is important that decision makers and executives are aware of this, so the QA team is not set up for failure. So, if QA can’t make a product perfect, what is the value?
Design trends, SEO rankings, and the marketing technology landscape are changing constantly. How can your brand keep up when the digital world seems to progress overnight? If you're managing all of these tasks on your own, it can be overwhelming, and maybe even seem impossible.
Feeling a little intimidated when you're just starting out with marketing automation is normal. While implementing a new marketing automation technology can be complicated and confusing, AVALA has extensive experience with our marketing automation technology, Aimbase.
Check out this Infographic, which explains our implementation process. and we know you'll realize that Marketing Automation Technology isn't so confusing with AVALA).
You might know that AVALA is a digital marketing agency, but did you know that we work exclusively with brands that sell through dealer networks? Did you know that we can help your brand all the way from Aspiration to Advocacy? There's probably a lot you still don't know, so check out this short video to learn all about what AVALA does and why so many of our customers have been with us for the past 20 years.
Think about your last big purchase. Now, think about the research that took place that led you to your final decision. It’s highly likely that at some point in your purchase journey, you read what other customers had to say about the product or service being considered. You may have run across this information on a brand’s website, via social media, or even in the media. Regardless of where your research data was obtained, customer reviews probably had an impact on which products or services were in your final consideration set.
The first step in taking on any new initiative is evaluating how well you are already doing something. The same is true for your marketing efforts. Before you try to implement a new marketing automation plan, it is best to conduct a digital audit to understand what you are doing well and where you could use some improvement.