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9 Ideas to Get the Most Out of Your Holiday Marketing

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We are all hoping to have a great holiday season. But marketers are probably most excited for the potential that comes with all the 4th quarter selling opportunity. Lucky for us all, the holidays provide the best setting to boost sales and take advantage of all the wonderful themes and feelings that go along with the time of year. Sometimes, holiday marketing can seem cheesy or overwhelming. That is why we have compiled a list of some of the best holiday marketing strategies to help you leverage your brand.

Two Truths and a Lie: Landing Pages Edition

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First impressions last. That’s why it’s critical to make a good first impression. After all, a visit to your website may be the first interaction a prospect has with your brand or business.

You Need A New Website... Here's Why

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Did you know that today, 79% of U.S. consumers shop online? That’s a huge percentage of shoppers visiting your website and forming ideas and judgements about your brand based on your web presence.

Capture The Invisible Buyer

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Ever feel like your customers are hiding in plain sight? Well, that's probably because they are. We call them invisible buyers. These are people who are interested in your brand and are researching your products on your website, but may not have ever actively identified themselves.

Discover The Power Of Custom Builders

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Your website is your virtual showroom, so it is important you have a site that is updated, easy to use, and is designed in an eye-catching way to entice people to spend time on your website.

Lifelong Customers? Yes, Please!

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Yay! Your dealer made a sale, all the hard work paid off! But, the work isn't done. The customer life-cycle extends well beyond the time of purchase. It’s your responsibility to ensure that your existing customer's perception of your brand and the product they now own remains a positive one.

Boating Industry 40 Under 40

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Each year Boating Industry releases a list of the forty best young leaders in the marine industry. This list highlights a group that stands out from their boating peers.