In our last post on SEO, we outlined the most important factors that influence organic search engine results page (SERP) rankings. In this post we’ll look at a strategy that builds on some of these ranking factors, including building SEO for unbranded search terms in the Marine, RV and Powersports industries.
AVALA recently evaluated the most popular traffic channels for 18 boat and RV manufacturer websites. Unsurprisingly, 57% of their traffic came from organic search over the past 12 months.
Netsertive, BIGresearch, and the eCommerce Foundation all report that between 79% and 88% of customers research online before visiting a store, and about half of all product searches begin on Google.
We are all hoping to have a great holiday season. But marketers are probably most excited for the potential that comes with all the 4th quarter selling opportunity. Lucky for us all, the holidays provide the best setting to boost sales and take advantage of all the wonderful themes and feelings that go along with the time of year.
Sometimes, holiday marketing can seem cheesy or overwhelming. That is why we have compiled a list of some of the best holiday marketing strategies to help you leverage your brand.
Ever feel like your customers are hiding in plain sight? Well, that's probably because they are. We call them invisible buyers. These are people who are interested in your brand and are researching your products on your website, but may not have ever actively identified themselves.
Yay! Your dealer made a sale, all the hard work paid off! But, the work isn't done. The customer life-cycle extends well beyond the time of purchase. It’s your responsibility to ensure that your existing customer's perception of your brand and the product they now own remains a positive one.