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Twitter’s New Message Button Opens a New Channel for Customer Support

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This month, Twitter rolled out a new embeddable button that allows website visitors to direct message (DM) your Twitter account straight from your website. This new “Message” button feature opens up another channel of customer support and offers assurance that visitors are contacting the official account of the company.

Twitter has become something of a go-to place for customer service complaints, and with the new message button, businesses can drive consumers to keep more of those conversations private instead of putting the business on blast on social media.

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When creating your button, there are some customization options, such as adding text that will be prefilled when someone wants to DM you, as well as size and language of the button.

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The Message button joins Twitter’s other embeddable offerings for site owners, which include tweet grids, timelines and buttons for following and mentioning an account.

Get your button here: https://publish.twitter.com/#