Thursday December 15, 2016
With the holiday season being the busiest shopping time of the year, it is extremely important you're reaching your consumers and making sales. While using email marketing is effective every day, statistics show that during the holidays, consumers are more likely to open messages, learn about holiday promotions, and make purchases after they received an email from a company. With email marketing getting such a positive response rate, the best way to get in on the action is to automate your emails to your consumers so they are more personalized and timed appropriately.
Companies using marketing automation software see significantly higher open rates and send more relevant content to their consumers, which can help lead to more sales. Most companies are already using marketing automation software, so if you're not, you're already behind.