Wednesday June 1, 2016
With an estimated 30% of budgets being dedicated to marketing events, and almost 40% of marketers admitting they don’t have a process for measuring an event’s ROI, it’s proving harder to defend the “Events” line item each budget season.
But what if we told you that we can help solve critical lead engagement and ROI measurement issues by seamlessly integrating digital strategies, event lead management, and marketing automation?
By implementing an engaging event RSVP website or a Point of Engagement (POE) mobile app, you can quickly connect your leads to marketing automation technologies, such as Aimbase®, to capture event data and engage prospective customers in conversations before, during and after the event. With the right tools in place, we can help you make the most of your event investment by:
- Capturing critical prospect and marketing data
- Engaging prospects in automated pre-and post-event communications
- Minimizing exhibit wait times with mobile-enabled check-in software
- Attributing leads generated to closed sales
So, if you’ve started planning your next event or currently looking for a technology to manage your entire backend and communications process, check out our latest projects for some inspiration:
Hatteras Yachts: Boat Show RSVP Platform
Marquis Larson: Dealer Meeting RSVP Platform
Ready to get started? Contact us today.