Wednesday January 4, 2017
Don’t you wish there was a way your brand could be seen as more transparent or accessible? Or do you ever find yourself feeling like it is difficult to fully explain everything about your new product in an email blast or press release? Maybe you feel like the one thing your marketing strategy is missing is a way to organically grow your audience.
Live streaming makes it easier than ever to connect with your audience on a new and more personal level and gives you the opportunity to grow a whole new audience. And live streaming is growing at a lightning fast rate. Every day, 21 million minutes (aka 40 years) of live footage is viewed on Periscope, a live streaming site.
What is so great about live streaming?
Live streaming has a multitude of different uses. Apple has been doing live streams for years to promote and explain their new product launches. Consumers can tune in and hear Tim Cook explain all the newest features on the iPhone or iOS software updates. There’s no reason your company can’t create the same hype for your new product by live streaming the newest features. You, too, can use live streaming in tandem with your e-mail blasts and PR strategy to get your customers excited about your latest release.
In addition to educating your audience about a certain product or service, live streaming can be used like a “live blog post,” where your company can educate the audience about the industry. Or, in a different vein, live streaming an event is a great way to showcase a new product and give consumers a REAL view of how great the product is. For example, at a boat show, use Periscope to showcase all the beautiful new products up close and personal. Your audience will know the content they’re seeing is the real deal, not just an advertisement.
Though live streaming might not seem like it would drive consumers directly to your brand, it does increase consumer engagement and brand awareness, which can help generate leads.
When you live stream, it helps your customers feel that your brand is trustworthy. It gives consumers a face to put with the name of your brand and makes them more comfortable. This practice creates a casual exchange of questions and answers and becomes more conversational and personalized, making it easier to form relationships with your consumers.
Before you start though, remember some of these best practices.
- Make sure you have a strong and solid internet connection and a camera with HD capability
- Plan what to say, but be comfortable going off script and letting the conversation change course when viewers ask questions or get involved
- Hook your viewers at the beginning to make them WANT to hear what you have to say
- Tie in business objectives like visiting your website or subscribing to your newsletter
- Ask questions to have your listeners actively involved
After your stream, you can save your video and post it to YouTube, your company website, etc. Then, your viewers can go back if they want to watch again, show their colleagues, or if they have a clarification question, they can find an answer.
Make sure you do your research ahead of time. There are multiple sites that are available for live streaming, so make sure you know which one will work best for you. Some of the most prevalent are Periscope, Facebook Live, and Meerkat. Each one has slightly different features, so do your research for best results.
With these tips, you’ll be a live stream expert in no time. Now, get streaming!