Tuesday March 21, 2017
There's a common misconception about the role marketing plays throughout the customer lifecycle, and we feel that many companies can do a better job building long-lasting relationships with customers after the sale. This is especially true for recreation and manufacturing companies that sell high-cost, high consideration products and services. Customer retention represents a significant percentage of overall sales and profits for these companies.
Customer retention relies very much on Customer Experience (CX) and it is important to integrate CX into your marketing strategy to be certain you are retaining your past customers and not focusing solely on gaining new ones.