Friday December 14, 2018
We are all hoping to have a great holiday season. But marketers are probably most excited for the potential that comes with all the 4th quarter selling opportunity. Lucky for us all, the holidays provide the best setting to boost sales and take advantage of all the wonderful themes and feelings that go along with the time of year.
Sometimes, holiday marketing can seem cheesy or overwhelming. That is why we have compiled a list of some of the best holiday marketing strategies to help you leverage your brand.
- Be charitable.
But don't just support an organization, promote it. Involve your employees, customers, and vendors.
- Send creative and personalized client thank you cards.
A simple thank you goes a long way. Take some time out of your week to design even a simple thank you holiday card for your clients. If you have thousands or more clients, consider sending an email. This is a great opportunity to get creative and think outside the box. Use puns or gifs to liven up a boring thank you!
- Use holiday-themed social media banners
Change your social media banners to be your logo, but with a holiday twist! Add holly or lights or a snowman, something to make people stop and notice that you’re celebrating the season too!
- Celebrate with your team
Make sure you don’t forget about your employees as well as your customers. The holidays can be a stressful time balancing work, family, and other responsibilities. Show them how much you appreciate all their hard work by having some fun, holiday-themed events around the office. It could be as simple as bringing in holiday treats or as boisterous as a holiday Olympics!
- Add products or services to purchases
Market a holiday sale not based on discounts but on more for the money. Throw in installation, add a free service contract, or match an “extra” product to the purchase.
- Have everyone change their email signatures
Have everyone in the office change their email signature to something festive and fun for the month of December
- Create a holiday-themed landing page to capture customer information!
Something as simple with a picture of your product with a bow on it, or as intricate as falling snow in the background will make a huge difference in customers willingness to stay on the page and sign up. (Make sure to have a clear call to action and to optimize for mobile!)
- Understand when it’s appropriate to say Merry Christmas, Happy Hanukkah or Joyous Kwanza to customers you know well.
Although it might be the best policy to stick with happy holidays in a retail setting, that may not be the case for any organization. When you have the opportunity to give a customer a personal greeting, take advantage.
- Have fun!
It is the holidays! Have fun with your promotions. Pick one of two of the above actions listed above and go all out for it.