Think about your last big purchase. Now, think about the research that took place that led you to your final decision. It’s highly likely that at some point in your purchase journey, you read what other customers had to say about the product or service being considered. You may have run across this information on a brand’s website, via social media, or even in the media. Regardless of where your research data was obtained, customer reviews probably had an impact on which products or services were in your final consideration set.
If you are a marketer in a sales organization, you likely have access to a CRM (Customer Relationship Management) tool to support the business development and account management divisions. And in the event that your organization doesn’t have a CRM tool, it’s highly likely that your marketing team is responsible for researching and implementing a technology that both sales and marketing will use.
But there’s one big problem. CRM tools are NOT built to support marketers. In fact, CRM technologies fail the marketing function for two reasons...
If you are familiar with the legendary Chris-Craft brand, you know its name is synonymous with crafting quality boats for over 142 years. Like them, we have taken the same commitment to quality and craftsmanship in helping them develop a new brand website, which has officially launched!
The mobile responsive website was built using the Umbraco CMS platform, giving the Chris-Craft marketing team full control over content, SEO (Search Engine Optimization) management, landing page creation using a custom-built, “drag-and-drop” content tool and gallery/product management.
Planning the customer journey can be a daunting task if you don’t have the right marketing technology, strategy or an accurate understanding of your target customer’s purchase behaviors. Even if you have a good handle on how your customers engage with your brand at each stage in the customer journey, it can still be a challenge developing the right communications mix to achieve your desired outcomes.
By now, you have probably come across the phrase “content is king” when researching strategies for inbound marketing. While this phrase is true in today’s digital-centric world, content production is too often associated with the process of developing copy, when in fact, visual content may actually play an even bigger role in attracting potential customers to your website.
Within the last year, you’ve probably heard or read about a new buzz word taking over our industry: predictive marketing. As you may have already guessed, predictive marketing is simply a method used to extract key insights from existing customer/prospect datasets to predict future outcomes or purchase behaviors. Sounds like traditional marketing research, right? Well, yes and no.
Whether it’s marketing automation or any other technology platform, buy-in from your peers is one of the biggest obstacles you will have to overcome. As a savvy marketer, you are likely aware of all the benefits of marketing automation, but the individuals writing the check may not completely understand the need for the technology or how it can impact the bottom line.
With almost two decades in the technology space, we have heard every objection, question, and comment about marketing automation. So to help you on your journey to implementation, we have compiled a list of the most common questions you will get along the way – and how you should address them.
With an estimated 30% of budgets being dedicated to marketing events, and almost 40% of marketers admitting they don’t have a process for measuring an event’s ROI, it’s proving harder to defend the “Events” line item each budget season.
But what if we told you that we can help solve critical lead engagement and ROI measurement issues by seamlessly integrating digital strategies, event lead management, and marketing automation?