By now, you have probably come across the phrase “content is king” when researching strategies for inbound marketing. While this phrase is true in today’s digital-centric world, content production is too often associated with the process of developing copy, when in fact, visual content may actually play an even bigger role in attracting potential customers to your website.
By now, you have probably read countless articles about the importance of content marketing and the role it should play in your marketing strategy. And if you’re like a lot of brands, you may not have a formal content marketing strategy in place or know where to start. In fact, according to research from the Content Marketing Institute, only 30% of marketers think their organizations are effective at content marketing and only 18% had a formal document outlining their content marketing plan.