You've probably heard the buzzword "Marketing Automation" by now. Maybe you're still not convinced Marketing Automation Technology is right for your company. What you should know, however, is that Marketing Automation can help personalize content, send alerts about prospects, and help you connect with customers post-sale. This Thanksgiving, check out AVALA's Aimbase software to experience the Aimbase difference.
If you are a marketer in a sales organization, you likely have access to a CRM (Customer Relationship Management) tool to support the business development and account management divisions. And in the event that your organization doesn’t have a CRM tool, it’s highly likely that your marketing team is responsible for researching and implementing a technology that both sales and marketing will use.
But there’s one big problem. CRM tools are NOT built to support marketers. In fact, CRM technologies fail the marketing function for two reasons...
Within the last year, you’ve probably heard or read about a new buzz word taking over our industry: predictive marketing. As you may have already guessed, predictive marketing is simply a method used to extract key insights from existing customer/prospect datasets to predict future outcomes or purchase behaviors. Sounds like traditional marketing research, right? Well, yes and no.
Whether it’s marketing automation or any other technology platform, buy-in from your peers is one of the biggest obstacles you will have to overcome. As a savvy marketer, you are likely aware of all the benefits of marketing automation, but the individuals writing the check may not completely understand the need for the technology or how it can impact the bottom line.
With almost two decades in the technology space, we have heard every objection, question, and comment about marketing automation. So to help you on your journey to implementation, we have compiled a list of the most common questions you will get along the way – and how you should address them.