When marketing automation is used correctly, it is an amazing tool that can help brands run campaigns, generate leads and maximize marketing ROI. A big problem marketing teams encounter when considering marketing automation technology is twofold: how do we get started and how can we justify the cost? Here, we’ll explain how to get your stakeholders on board with marketing automation and why it’s critical to the success of your marketing strategy.
Planning the customer journey can be a daunting task if you don’t have the right marketing technology, strategy or an accurate understanding of your target customer’s purchase behaviors. Even if you have a good handle on how your customers engage with your brand at each stage in the customer journey, it can still be a challenge developing the right communications mix to achieve your desired outcomes.
Really, the key to any successful relationship in life is trust. In business, trust is what guides the decision making process and is ultimately what builds the foundation of a positive working relationship. From a manufacturer’s perspective, building trust with your dealer network should be an important initiative for your brand, as it’s the key to a solid sales partnership that benefits both parties.
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