Planning the customer journey can be a daunting task if you don’t have the right marketing technology, strategy or an accurate understanding of your target customer’s purchase behaviors. Even if you have a good handle on how your customers engage with your brand at each stage in the customer journey, it can still be a challenge developing the right communications mix to achieve your desired outcomes.
This month, Twitter rolled out a new embeddable button that allows website visitors to direct message (DM) your Twitter account straight from your website. This new “Message” button feature opens up another channel of customer support and offers assurance that visitors are contacting the official account of the company.
By now, you have probably come across the phrase “content is king” when researching strategies for inbound marketing. While this phrase is true in today’s digital-centric world, content production is too often associated with the process of developing copy, when in fact, visual content may actually play an even bigger role in attracting potential customers to your website.
Within the last year, you’ve probably heard or read about a new buzz word taking over our industry: predictive marketing. As you may have already guessed, predictive marketing is simply a method used to extract key insights from existing customer/prospect datasets to predict future outcomes or purchase behaviors. Sounds like traditional marketing research, right? Well, yes and no.
One of the biggest marketing challenges brands face today is lead engagement. This is especially true of brands that sell high-consideration goods and services through dealer or retail channels, as they have little to no direct control over the sales force selling their products or services. However, what brands in this space can do to influence purchase behavior is implement a lead nurturing strategy.
Whether it’s marketing automation or any other technology platform, buy-in from your peers is one of the biggest obstacles you will have to overcome. As a savvy marketer, you are likely aware of all the benefits of marketing automation, but the individuals writing the check may not completely understand the need for the technology or how it can impact the bottom line.
With almost two decades in the technology space, we have heard every objection, question, and comment about marketing automation. So to help you on your journey to implementation, we have compiled a list of the most common questions you will get along the way – and how you should address them.
With an estimated 30% of budgets being dedicated to marketing events, and almost 40% of marketers admitting they don’t have a process for measuring an event’s ROI, it’s proving harder to defend the “Events” line item each budget season.
But what if we told you that we can help solve critical lead engagement and ROI measurement issues by seamlessly integrating digital strategies, event lead management, and marketing automation?
Do you need more or better leads? Most sales organizations would answer “both!” Unfortunately, the lead sources and lead types that generate the most leads don’t necessarily produce the highest quality leads. For the purposes of this discussion, let’s assume leads that produce the highest close rates are the highest quality leads, and leads that generate the most unique prospects are high quantity leads.