Rollick, an affinity buying program and enterprise lead management solution for the marine, powersports, RV and industrial equipment industries, has built and released the first logic-based incentive platform for the Powersports industry.
Rollick, Inc. has released the results of a recent survey of Powersports, RV, and Boat dealers about their current and future digital marketing strategies. The survey asked recreation dealers for feedback regarding their vendors, spend, and future plans.
“The purpose of this study was to gain a better understanding of how recreation dealers plan for and spend their digital marketing budgets” said Rollick President Amit Maheshwari. “We also wanted to understand how national to local marketing strategies played out in a multi-OEM dealer structure while noting differences between the Powersports, RV and Boat verticals.”
CuneXus Solutions, a leader in advanced consumer lending automation technology, and Rollick, Inc., the national outdoor recreational vehicle buying network, have partnered to provide consumers with convenience and transparency when shopping for vehicles such as a motorcycle, RV, or boat.
Most industry insiders will say the RV industry lags behind the auto industry in many aspects, such as supply chain communication and the purchase process. Rollick CEO Bernie Brenner and his team are taking what they’ve learned from the auto industry and applying it to the RV, marine and powersports industries to create a more seamless experience from manufacturer to dealer to customer, closing the gap between the auto market and the smaller niche markets.
AUSTIN, Texas, Jan. 22, 2019 /PRNewswire/ -- AVALA, a Rollick Company, has released the results of their recent survey of 3,000 consumers engaged in the recreational product buying process. These results are included in their recent whitepaper -- "The Recreation Shopping Experience: Why Customers Buy and How to Ensure They Buy From You."
MINNEAPOLIS, Minn. December 7, 2018 — The Marine Retailers Association of the Americas, in partnership with AVALA, Inc., a Rollick company, has published the white paper, “Defining the Customer Experience: An In-Depth Look at the Ingredients for Pre- and Post Sale Success.”
With the expected acquisition of AVALA Marketing Group that was scheduled to close on Sept. 30, Rollick will provide manufacturers and retailers in distributed dealer networks with an efficient and effective end-to-end marketing solution.
While typically customers get financed after they have found their vehicle at the dealership, indirect lenders who utilize digital pre-approval can drive origination growth by engaging earlier in the process, Bernie Brenner, chief executive of Rollick Outdoor, told Powersports Finance.