AVALA Marketing Group Partners with InMoment to Deliver Customer Experience Optimization Solution for Dealers
Friday June 24, 2016
St. Louis, MO: AVALA Marketing Group, a digital engagement and marketing technology agency today announced a partnership with InMoment, a global leader in customer experience (CX) optimization, to offer InMoment’s best-in-class Voice of Customer solution to the country’s leading dealerships operating in the recreation and manufacturing industries.
AVALA Marketing Group is a leader in the recreation and manufacturing industries, with over 60 brands in the category utilizing the Customer Satisfaction Engine of their proprietary marketing automation technology, Aimbase. The partnership with InMoment will allow AVALA Marketing Group to expand their footprint into the dealer channel, providing stand-alone CX services that measure the satisfaction levels of all activities at a dealership, including parts, service, new and used products and dealership amenities.
"As we started interfacing with our manufacturing client’s distribution channels, we realized that there was a gap to fill as dealers are selling much more than new products. We chose InMoment’s CX platform as our preferred go-to-market service offering because of their experience in helping dealers and retailers listen to, analyze and deliver insights from millions of consumer interactions along the entire customer journey,” said Steve Pizzolato, CEO of AVALA Marketing Group. He added, “In addition to dealer CX services, we are also looking at other InMoment technologies to integrate with our core product, Aimbase, which could help both manufacturers and dealers never lose touch with their respective customers.”
InMoment’s omni-channel platform collects critical streams of customer feedback, integrates other relevant data, and transforms the data into business-critical insights for optimized action and quantifiable business impact. Coupled with AVALA Marketing Group’s digital strategy and technology expertise, dealers will have access to the tools and strategies necessary to understand customer needs and increase sales.
“Relationships like this are part of our strategy to leverage the expertise of partner organizations to quickly penetrate specialized industries,” said Hugh Hannesson, senior vice president, worldwide business and corporate development at InMoment. “As a longtime boat owner and marina member myself, I have a strong appreciation for how critical it is for dealers to create positive, enduring relationships with their customers. A key part of that process is building a framework that gives dealers a real-time window into customer sentiment, and delivers timely insights on how to create the highest value experiences possible. AVALA’s marketing automation technology provides one type of perspective on the customer experience. We are happy to partner with them to enhance their offering with the critical voice of customer perspective, significantly elevating business value for this industry.”
The AVALA Marketing Group and InMoment partnership also opens the door for launching joint customer experience programs at the enterprise-level, creating an end-to-end solution for brands and their channel partners in other industries and categories.
About AVALA Marketing Group
AVALA Marketing Group helps brands selling high-consideration goods and services drive more revenue throughout the entire customer lifecycle. We combine data, intelligent digital strategies, and technology to increase visibility, deliver leads, close more sales, increase customer lifetime value, and maximize your marketing ROI.
Our talented team of experts use Aimbase® Marketing Automation to implement pre- and post-sale digital marketing strategies based on processes and best practices that have been refined over thousands of campaigns.
InMoment™ is a cloud-based customer experience (CX) optimization platform that helps brands leverage customer stories to inform better business decisions and create more meaningful relationships with their customers. Through its Experience Hub™, InMoment provides Voice of Customer (VoC), Social Reviews & Advocacy and Employee Engagement solutions, as well as strategic guidance, support and services to more than 350 brands in 95 countries.