Grady-White Boats

 

 

Grady-White Boats


Grady-White is a North Carolina based manufacturer of sport fishing boats, specializing in cabin models, dual and center consoles, and coastal explorers. With a vast portfolio of boats known for exceptional attention to detail, Grady-White set out to redefine the way they attract, nurture and retain customers.

 

 

 

 

Aimbase Marketing Automation Software and Nurture Streams


Through implementation of digital media services, AVALA effectively drove new prospects to Grady-White’s website. By implementing Aimbase Marketing Automation Software, these new prospects are captured into leads and automatically distributed to Grady-White and their large dealer network.

 

 

 

 

Lead Generation and Digital Media Strategy


For Grady-White, lead generation was a top priority when partnering with AVALA. To attract and nurture prospects, AVALA developed a complete digital marketing strategy to drive traffic to gradywhite.com. Starting with a competitive analysis, AVALA combined data driven results with their expertise of the marine industry to create an effective digital media strategy specific to Grady-White’s needs.

 

Customer Satisfaction Index


To engage Grady-White boat owners in the final stages of the customer lifecycle, AVALA implemented the Aimbase CSI engine to measure post-sale effectiveness and customer satisfaction. Surveys were developed to measure a new customer’s view of initial quality and their satisfaction with the purchase after 12 months of ownership. This data allowed Grady-White to measure consumer perceptions of the brand, product quality and the dealer experience.

 

Credits:

Adams & Longino designed the website for this project

 

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